Acadiana Mall Launches New Website
ACADIANA MALL LAUNCHES NEW WEBSITE UTILIZING
PLACEWISE MEDIA’S NATIONAL DIGITAL MEDIA NETWORK
New Site Promotes Online Value Offers and Services to Shoppers
Lafayette, LA & Denver, CO –CBL & Associates Properties, Inc. announced today that they have launched new websites at 17 CBL Malls, including Acadiana Mall in partnership with PlaceWise Media (“PlaceWise”), the industry leader in digital shopping center marketing.
The new website includes an engaging new site design with robust feature sets that connect retailers and shoppers. The site provides a valuable resource to shoppers to plan purposeful shopping visits to the center with even more retailer deals and coupons. Shoppers wishing to use their smartphone can access a state of the art mobile website. The site also has complete social media integration as well as offering email alerts. These changes allow Acadiana Mall to keep pace with the changing world of Internet, smartphone and social media.
“Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers,” said John Dee, PlaceWise Media president. “Mobile is influencing where to buy, what to buy and even how much people are spending. It’s essential that retailers have as many integrated options for their shoppers as possible.”
The site went live August 21, 2013. “We are excited to partner with PlaceWise to enhance our digital efforts to provide a better online experience and resource for our shoppers,” said Todd Anderton, Regional Marketing Director for Acadiana Mall.
About Acadiana Mall:
Acadiana Mall is owned and managed by CBL & Associates Properties, Inc. of Chattanooga, Tennessee, (NYSE:CBL) and features more than 100 great shops including Chico's, Talbot's, Coldwater Creek, Banana Republic, Hollister, and many more. Anchored by Dillard's, Macy’s, Sears and JCPenney, the mall is situated at the intersection of Johnston Street and Ambassador Caffrey Parkway, approximately five miles south of Interstate 10. Originally built in 1979, the mall was last renovated in 2004 and is currently undergoing a renovation to be completed in late 2013. More information can be found at Acadiana-Mall.com.
About PlaceWise:
PlaceWise Media leverages the latest technologies to help retailers, shopping centers and brands effectively reach their target audience with relevant and timely product information, trends and promotions. Its mall-media network provides multi-platform digital marketing services to more than 300 shopping malls in 75 markets across North America, with more than 5 million total monthly visitors. PlaceWise Media also operates the location-based digital shopping companion, Shoptopia® (www.shoptopia.com), available to consumers nationwide. PlaceWise Media is based in Denver, Colorado. For more information, visit www.placewise.com.
